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Our Purposeful Journey

The journey began in 2010 with the intention of trading Indonesian products. However, passion and ambition quickly grew, transforming the company into a premier charcoal production enterprise.

In 2012, we set a new standard for quality and innovation with the construction of a state-of-the-art plant in Indonesia. This facility revolutionized the creation of premium coconut shell briquettes, setting us apart as a distinctive parent company.

WE expanded our footprint by opening a third hub in the UAE in 2014, a strategic move to bring the magic of charcoal to the discerning consumers of the GCC region

what can we do for you

Production

Pioneering production with excellence while driving progress with cutting-edge sustainable solutions

Export

Building global trust with consistent products and efficient delivery to meet diverse markets and needs

White Label

We create exclusive brands with unique products—designing, manufacturing, packaging, and delivering

Franchising

Select Black Diamonds or Coco Avana, and we will guide your journey, and ensure success every step of the way

Products

Principals

Consistent High Quality

we are committed to delivering top-notch charcoal
products that exceed customer expectations

Sustainable Conduct

We value environmental responsibility and strive to minimize
its carbon footprint through everything we do.

Innovative Mindset

We embrace tech evolution and industry progress to
enhance its products and processes continuall

Community Oriented

Triggers a sense of belonging and connection, through
shared interests around warmth ans good food.